New Company Website

As Sales Director in MBP Group I'm also responsible for our marketing and online presence. The old company webpage had become quite outdated in many aspects and we felt we need an update and a new touch.

In order to get the job done we decided to depend on help from a consultant. Bertel Bolt-Jørgensen had the kind of profile that we were looking for. In fact he was able to add focus, updated knowledge about web technology, pictures and dedication. It turned out to be a good decision to bring him on board.

We wanted to make a web page that reflects the company that we are. We know that our web page is used a lot by our business connections that want to read more about MBP. After they have had contact with our people on the phone, e-mail or in real life. A good web page is a unique possibility to tell in more detail about what we do and our business concept. We wanted to be able to present the company not just in words, so we have made an effort to produce original photos of our factories and storage facilities, products, people and thematic illustrations.

The second feature that we wanted to add with the new web page was multi language. With our offices in more than eight countries we felt that it would be relevant to be able to communicate with more of our customers in their own language. The web page has been launched in English and we are now in the process of rewriting in a number of different languages. We are excited to see the results once we go online - in early December.

In the meantime I invite you to visit our home page - and maybe leave a note on what you like or if you have suggestions for improvements....

What is it good for?

The Blog Crisis

Like many bloggers I have been through the phases of enthusiasm and frustration. This blog is a unique way to tell in a more personal way about the way I see the business that I'm in. On the other hand does anybody care? The internet is a fascinating media, but a challenge to use productively. A couple of events have convinced me that it does make sense.

Advice From an Expert

Talking to a communication expert, he had been given our corporate communication an audit, and he came up with a whole lot of good and relevant comments. On of his final comments were. "I see that you have a blog. A blog is a great communication tool. But if it is not active - you should close it down". For a while I was thinking about closing down or not. The reality is that in a growth company time is often a very limited factor, every day I have a long list of things that I should do that just never gets done because of lack of time. The Time times Urgency times Importance factor just never got big enough for a while.

People Actually Read This

The other day I had the great experience that talking to a person interested in working for our company. I learned that the fact that this person had read my blog actually made a difference and had him given a good understanding about our company and the drive that we get every day from working with a subject that is contributing to a better world.

Regaining Motivation

Also recently I was speaking to a group of international business people about our company. I was realising that the things that I take for granted should not be taken for granted. Many companies are struggling to communicate on the soft values, how they take responsibility, how they work with Corporate Social Responsibility CSR), and how they reduce their carbon dioxide emissions. In MBP CSR is such an integrated part of our corporate DNA that we sometimes take it for granted. I see this blog as a suitable tool to work with improving my understanding of how MBP makes a difference, putting things in perspective and improving communication.

Future Great Subjects

Obviously we have been so occupied with our growth and the challenges that come along with it that this takes up a lot of focus - and so it should be. A good manager need to focus on the right issues at the right time. Over the coming months I look forward to blog about some of these exiting issues.

• Our new company website that we have recently released in a new version.
• Update on the biodiesel industry
• More sophisticated industrial biofuel customers
• Exciting new partnerships in by-product services
• How EU's Renewable Energy Directive (RED) intended to improve biofuel sustainability actually works
• How EU's reform of chemicals registration REACH is actively discouraging reuse of by-products